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mimkits visual merchandising
Illustration // Print Media // Packaging // Typography
Project Outline
The create a cohesive and engaging brand identity for a line of DIY craft kits, including a brand book, a packaging design example, and a low-profile end cap sample for retail display. The goal is to establish a visually appealing, marketable, and user-friendly brand that appeals to crafters of all skill levels.
Software
Illustrator
In Design
Photoshop
Pacdora
Packmage
About mimkits
Bold and Unapologetic Crafting
Mimkits brings crafting with attitude. With their bold saturated colours and packaging inspired by bright and fun 80s and 90s styles, they offer modern projects with a retro vibe.
Mimkits want crafting to be fun and exciting, with projects that throw frustration in the trash. They ditch vague instructions and cheap materials so you can focus on the joy of crafting
Brand Guidelines
Click through the brand book to see the branding for mimkits.
mimkits brand book1
mimkits brand book2
mimkits brand book11
mimkits brand book1
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Packaging
Product packaging was mocked up using Pacdora.
Low Profile End Cap
Shelves were modified from models on Packmage and then physically mocked up.
Print-Ready Design
Click through the gallery to see the individual components of the endcap and packaging
ZwBoard_4x
endcap back LOGO die lines_4x
endcap lid_4x
ZwBoard_4x
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Process Work
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