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Pour tea packaging
Illustration // Print Media // Packaging // Typography
Project Outline
The goal of this project was to create a series of packaging for a brand of environmentally friendly loose-leaf teas. The challenge was to incorporate a recyclable/compostable scoop to help customers measure tea for a perfect brew.
Software
Illustrator
In Design
About Pour
Pour is a fictional Canadian tea company focused on quality teas and environmentalism. Their packaging is recyclable and compostable. They want their customers to be able to brew the perfect cup of tea, so each package has specific brewing instructions. A foldable paperboard scoop is included in each lid.
The designs on the boxes were inspired by the trend of paint pour art, where multiple colours of paint are poured at a central point one at a time.
Built-in Scoop
Designed to be part of the packaging, the scoop is compostable/recyclable to reduce plastic waste.
Print-Ready Design
Includes die lines for cutting and scoring.
Process Work
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