Less Exhibition
Typography // Animation // Print Media // Branding
Project Outline
The goal of this project was to create an exhibition connecting a modern graphic designer to a historical graphic designer. Mailers, tickets, posters, and web assets were made to promote the exhibition.
Software
After Effects
In Design
Illustrator
Less Exhibition
Less is an exhibition featuring two graphic designers, Rahul Bhogal and Don Watt. Don Watt is famously known for designing the "no name" branding. Rahul Bhogal, a modern graphic designer, has a minimalist design style, much like Don Watt. The design was inspired by Don Watt's no name packaging and Rahul Bhogal's studio website. To mimic food packaging, the event information was displayed like nutritional facts.
Mailer and Tickets
The mailer is based off of a no name macaroni and cheese box. The mailer would contain tickets and any promotional swag related to the event. A print-ready copy of the mailer and tickets is included.
Web Assets
Web banner and social media posts. The posts are meant to be posted individually over several days to tease the event.
Posters
Like the instagram posts, these posters would be displayed over time to slowly reveal the event.
Animated Advertisement
This advertisement was made on After Effects with minimalism in mind.
