Spectrum Brand Book
Branding // Layout
Project Outline
This brand book was created for a group project for rebranding Spectrum Waterloo Region's Rainbow Community Space. The aim of the brand book is to bring consistency to Spectrum's online and in-person presence.
Software
Figma
In Design
Illustrator
About Spectrum
Mission Statement:
Spectrum is an organization that serves, affirms, and supports the well-being of 2SLGBTQ+ individuals in Waterloo Region and the broader community through peer support, community partnerships, education training, resources, and events.
Vision:
An inclusive community where all 2SLGBTQ+ individuals are welcomed, celebrated, and supported as their authentic selves.
Logo
The logo was a collaborative effort between 4 group members. We chose to keep the muted rainbow motif from Spectrum's old logo, but made it simplified and cleaner. Below is a collection of how the logo evolved in our team. For more information, check out the group process book on Notion.
Brand Book
Illustration Redesigns
Illustration assets from the Blush plugin on Figma were used. They were edited to change the colours, add racial diversity, and add more flag and pose options. The original illustrations were all white-skinned and only had a rainbow flag.
